Notes to keep in mind
Robert Cialdini's The Science of Persuasion
According to Robert Cialdini's, there are 6 tendencies of Human Behavior which generates a positive response. This is very useful knowledge when we are trying to persuade people or we ourselves are the target of some sales tactics.
Reciprocation: "I will buy from you because you did me a favor previously"
Consistency: "I will buy from you because I have always bought from you"
Social validation: "I will buy from you because all my peers have one."
Liking: " I will buy from you because I like you"
Authority: " I will buy from you because the expert said I should"
Scarcity: "I will buy from you because I want to own it before it runs out of stock"
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