Friday, March 12, 2010

Redesigning Your Farmers' Market Competition

This is a GREAT website to check out. It features similar ideas that we came up with as possibilities for the Mobile Market.

This is the winner from the competition.

"Farm on Wheels
A mobile vending concept consisting of a fleet of electric trucks dispatched from three permanent markets to disperse fresh produce more effectively in Los Angeles.
"Farm on Wheels is a program that brings locally grown produce to the people of L.A. County. The program selects fresh fruits and vegetables from local farmers and distributes the produce through a network of farm trucks. To engage more people in the consumption of fresh foods and support local and urban agriculture, Farm on Wheels creates a simplified and convenient food distribution network between farmers and consumers."
Mia Lehrer + Associates
Mia Lehrer, Astrid Diehl and Zhihang Luo

Los Angeles"

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