Fruit on a Stick

Healthy Food Tastes Good

Scratch and Sniff

Could these be placed at bus stops? On the truck itself? There could be fliers sent out with different food scratch and smell stickers. The possibilities are endless!

Sniffs for Profits

You may be innocently walking through the mall, then your nose lifts and you get a waft of a delicious smell. You continue to walk, now without a thought of your previous path, but you walk along to find where that smell is coming from. Then you come upon Cinnabon. It was that invisible, warm, delicious, sweet, cinnamon-y, doughy smell that silently lured you over. Walking up to the counter, you can see them knead the bread and pour the liquid icing over...and a little runs off the edge. After seeing fresh rolls come out of the oven, it is a monstrous temptation. How could you resist?

Smell is used often as a tactic of marketing. House salesmen often cook up fresh baked cookies, or even just put something good smelling in the oven. Grocery stores, ice cream shops, bakeries, everything is a smell- see and taste galore. The sense of smell is the only sense that is not filtered before the information reaches the brain. The olfactory gland is directly linked to the brain through evolution. It helps let us know of dangers and also what we can approach. Smell is also very strongly linked with memories. You can remember your yearly Christmas dinners with just the slight hint of smell from a pecan pie. The smell of burning wood can remind you of those cozy winter days in front of the fireplace.

With more than just food, stores have certain scents as well. Smelling the obtrusive smell from across the mall will send you to its store. Perfume, another great industry is based on the fact that people like good smelling things and want to smell good as well. Air freshners, candles, what-have-yous, they all try to create a special environment that not only soothes you, but can also be a proponent to get you into action.

Back to smell and food. All food may not be universally good smelling, though the ones that are- these can be powerful tools to lure your next customer. As for those cinnamon buns, can you smell them? I sure can.

Spectacle

definition from the Oxford English Dictionary

1. a. A specially prepared or arranged display of a more or less public nature (esp. one on a large scale), forming an impressive or interesting show or entertainment for those viewing it.

2. A person or thing exhibited to, or set before, the public gaze as an object either (a) of curiosity or contempt, or (b) of marvel or admiration.

3. a. A thing seen or capable of being seen; something presented to the view, esp. of a striking or unusual character; a sight. Also fig.

6. a. A device for assisting defective eyesight, or for protecting the eyes from dust, light, etc., consisting of two glass lenses set in a frame which is supported on the nose, and kept in place by side-pieces passing over the ears. Usually in pl.

I think the last definition is an interesting way of looking at the word since the MM is meant to reach people without access, which can include the blind. Maybe not in the literal sense, but the spectacle can act doubly in this regard. Just a thought.

Infographics: something our professors would love

Ideas for diagramming. Check out more ------>here<------- and here

Interesting Concept for Corner Stores

Students from the University of San Francisco transformed a local corner store to a pick up location for local CSAs. It seems to state the obvious: many people already rely on these stores, so why not offer fresh produce there? By being a pick up location, the store owner would not have to deal with the sales of fresh foods, but acts as a hub for his regular customers to get produce.

Read the rest------> here <------

Weapons of Influence

Notes to keep in mind

Robert Cialdini's The Science of Persuasion

According to Robert Cialdini's, there are 6 tendencies of Human Behavior which generates a positive response. This is very useful knowledge when we are trying to persuade people or we ourselves are the target of some sales tactics.

Reciprocation: "I will buy from you because you did me a favor previously"

Consistency: "I will buy from you because I have always bought from you"

Social validation: "I will buy from you because all my peers have one."

Liking: " I will buy from you because I like you"

Authority: " I will buy from you because the expert said I should"

Scarcity: "I will buy from you because I want to own it before it runs out of stock"

Mingler Plates

Wasara Paper Dishes

Beautiful disposable paper dishes have curved corners that naturally follow the shape of fingers or thumbs for easy gripping, deliberately designed so that people can hold their plates while they mingle.

Benta Plates

Designed by Angela Schwab. The unexpected upward bend functions as a one-handed grip that also prevents spillage.

Handful of Plates

Creative ceramic plates that are folded like a taco shell. The way they are curved allows you to keep the plate in one hand while eating the food with the other one

All from Toxel.com


These are interesting designs that not only afford eating, but encourage social interaction. After all, food is one of the activities that many enjoy sharing with others.

Our group meeting on Friday

Redesigning Your Farmers' Market Competition

This is a GREAT website to check out. It features similar ideas that we came up with as possibilities for the Mobile Market.

This is the winner from the competition.

"Farm on Wheels
A mobile vending concept consisting of a fleet of electric trucks dispatched from three permanent markets to disperse fresh produce more effectively in Los Angeles.

Read more: http://www.good.is/post/redesign-your-farmers-market-winners/#ixzz0i1sKWL1j

"Farm on Wheels is a program that brings locally grown produce to the people of L.A. County. The program selects fresh fruits and vegetables from local farmers and distributes the produce through a network of farm trucks. To engage more people in the consumption of fresh foods and support local and urban agriculture, Farm on Wheels creates a simplified and convenient food distribution network between farmers and consumers."
Mia Lehrer + Associates
Mia Lehrer, Astrid Diehl and Zhihang Luo
Los Angeles"

Read more: http://www.good.is/post/redesign-your-farmers-market-winners/#ixzz0i1sHI7gt

Here is another entry:
"The Urban Field Farm Stop
An urban distribution system that uses existing channels of mass transit and bus stops to sell produce in L.A.
"This entry contemplates an innovative urban distribution system for fresh farm product to urban centers. As a complement to the typical destination market, the Urban Field Farm Stop concept inverts the traditional preconception of “market” and envisions the entire city map as a kind of decentralized farmers market, an Urban Field of fresh farm product integrated directly with the mass transit circulation system of the city. Select bus stops along central bus routes are reinvented as individual Farm Stops within this citywide Urban Field network."
BCV Architects
Christian von Ecksartsberg, Javier Medina, Megan Hannon, Laura Denton, Colin Alley
San Francisco"

Read more: http://www.good.is/post/redesign-your-farmers-market-winners/#ixzz0i1sKWL1j

For Sam and Reyner- Children food carts

These are healthy snack food carts in Jakarta that are target towards children that offer very affordable nutritious foods. These carts help to promote healthy eating and public awareness. Oftentimes, parents have little knowledge of what healthy foods are, or even what healthy means. Food is thought of as something that satiates hunger, but with the exposure to healthy foods as children (and hopefully their parents too) will create a better understanding of healthy eating.
These carts are designed in such a way that they are simple, fun, and clean. They also have low tables so children can look into the cart.

From Worldchanging

Carrotmobs+Cropmobs- the power of the consumer mass

"Using social networks, CarrotMobs coordinate with the store and each other to show up and make massive purchases to reward the business's proactive green steps. In Seattle, for example, a CarrotMob arranged a deal with the Pike Pub & Brewery. On Earth Day, the CarrotMob showed up for food and drinks. In return, Pike Pub put 25 percent of all sales back into providing a mini-energy retrofit and other improvements for the location.

A great idea -- a mob of people coming together for the collective good. So why isn’t that concept applied elsewhere?

Well, time has now come to introduce Crop Mob - a group of young, nomadic farmers who partner with local, sustainable farms for a days worth of volunteer efforts.

According to Cropmob.org:

“Crop mob is primarily a group of young, landless, and wannabe farmers who come together to build and empower communities by working side by side. Crop mob is also a group of experienced farmers and gardeners willing to share their knowledge with their peers and the next generation of agrarians. The membership is dynamic, changing and growing with each new mob event.”

In four days since the New York Times coverage of a Crop Mob event at Okfuskee Farm in Silk Hope, North Carolina, social media outlets have been blowing up with coverage. A recent twitter post, for example, highlights the success of the mob, and the eagerness by folks to get back in touch with the land: Holy Cow! 90+ rsvps for edible earthscapes mob tomorrow.

And thanks to the original mobsters, other cities such as Seattle, Wash., Atlanta, Ga., and Madison, Wisc., now have a central online presence to connect wannabe mobsters with volunteer opportunities on local farms.

What is great about this effort lies in the connections being made between those involved. Farms receive extra hands to help out in the fields, and volunteers take away knowledge on sustainable farming practices. With the average age of today’s farmer on the rise, crop mobs exemplify simple, unique ways to help on ways to diversify the field of agriculture by intimately involving the next generation of farmers.

Photo credit: Flickr/heacphotos, Creative Commons license."

For more information, visit :http://carrotmob.org/ and http://www.worldchanging.com/archives/011004.html

Onward with the rampage of Portland Posts

^Chart Legend

PORTLAND FARMERS MARKET

at Portland State University
Portland, OR



Local specialties: Pears, cranberries, morels, chanterelles, truffles, blackberries, abalones, clams, crabs, and oysters

Star stands: Gathering Together Farm for salad greens and herbs; Viridian Farms for peaches, asparagus, and chicories; Gilson Marine Farms for bivalves; SuDan Farm for lamb; Two Tarts for peanut-butter oatmeal cookies

Scene: Portland natives are quick to brag about their hometown exports—think Nike, Powell’s Books, and Elliott Smith—and the market at PSU is a recent addition to this ever-growing list. “Many Portlanders have become quite possessive about the market and are asking for it to become year-round,” says Scott Dolich of Portland’s Park Kitchen.

Read more: http://www.good.is/post/farmers-in-the-city/#ixzz0i1cxvfS9

FERRY PLAZA FARMERS MARKET

on the Embarcadero
San Francisco



Local specialties: Strawberries, artichokes, apricots, figs, almonds, pistachios, grapes, persimmons, pomegranates, oranges, grapefruits, kumquats,, guavas, dates, crabs, avocados, olive oil

Star stands: Dirty Girl Produce for radicchio, tomatoes, and beans; Yerena Farms for berries; Brokaw Nursery for avocados and citrus; Shogun Fish for salmon; Pt. Reyes Farmstead Cheese Company for blue cheese

Scene: The Ferry shoppers are hard core. They show up long before the brunch hour on Saturdays and bombard the coffee stand (local organic roaster Blue Bottle Coffee) before moving onto the produce—and attack it so aggressively that you fear for the lives of nearby children. According to Chris Cosentino, chef of Incanto, “It’s really serious: It’s like [fighting to get] the last Cabbage Patch doll for your kid to get a basket of strawberries.”

Read more: http://www.good.is/post/farmers-in-the-city/#ixzz0i1dAqxRt

Today's Class Meeting

Today's meeting with design and architecture students demonstrated that there are many possibilities of overlap between our projects. It would be interesting to see how designs will impact each other-and more importantly, how they can work together.

Here are some quick ideas we had in our group discussion involving Chris, Wawa, Jack, Annie, Johanna and I:

-using the mobile market as apart of a school program where the school is a stop for groceries for families, especially since parents already go there to pick up and drop off children
-combining the demo kitchen with the learning kitchen
-connecting the demo kitchen with bus stops
-creating summer jobs for students working for the mobile market

Drink/Food Stand Eating Areas

Perhaps we could look into other options than just the typical benches and chairs. We could use rocks in the area, cover them with cushions or canvases, or I think bar/drink stands would be interesting too. If there was an are with many of these, and perhaps people would buy some food, or get samples from the demo kitchen and eat and mingle. Not sitting would encourage them to walk and socialize. Once seats are occupied, it often feels like a do not enter zone.

Last post on Portland tonight! Can you tell that I miss it?

"Located in the heart of downtown Portland, Pioneer Courthouse Square is affectionately known as the City's "living room." With more than 26,000 people passing by the Square each day, and thousands more visiting the Square directly, it is the single most visited site in Oregon's most visited city.

The Square is one of Portland's leading outdoor venues, hosting over 300 events each year that range from large-scale concerts to cultural festivals. The Square is a true symbol of Portland with its bricks symbolizing the people that make Portland such an extraordinary city."

I wanted to show this place because I know it is one of the areas downtown that is easily accessible by car, walking, or by the rail line which is why I think it is such a popular spot to hold events or just to hangout.

Portland, OR Farmers Market

"Ever wonder what happens at the Portland Farmers Market?

Here's a time-lapse video that shows PFM's Saturday Market at PSU from start to finish. It shows how much really goes into making a market like this one happen."

This is at Portland State University in the Downtown area. This branch of the market is not only a place for students to go, but to the residents in the area as well. The MAX, the lightrail system, and buses passes through the university making it that much more accessible. It is really easy to hop on the MAX and travel through downtown or even the neighboring cities.

The Portland Saturday Market is another really fun place to go. There are arts and crafts, a lot of food, and live music. The MAX also passes through here as well and its really close to waterfront! The downtown area is easy to get around and really pedestrian and bike friendly.

Beaverton,OR Farmers Market

I often go to the Beaverton Farmers Market because they are open a couple times a week and its always fun because you bump into your neighbors, friends, and even your favorite cashier. It is held outside in the adjacent parking lots to our library. There is always live music, food, and the signature kettlecorn aroma. The kettlecorn booth always seem to attract the most people not only because their popcorn is amazing (I'm biased) but because its almost a live performance. The stirrer with a gigantic wooden spoon rapidly stirrs a huge vat of popcorn, creating popcorn air show. The smell, the taste, the sight is really something I look forward to when I go. As fun as it is, parking is an honest pain. Customers often circumvent this by parking in the strictly for library patrons library parking lot (oops). Many people are forced to park a long ways from their car, but they know that its worth it which is why many people opt to walk there instead. Next to the market is an expansive grass area, swing set, picnic tables, and a ground fountain that on hot days is only expected to be packed with children.

New Seasons Market

This is one of my favorite stores back home. Its a small local chain store with amazingly fresh produce. When I go in, it certainly feels like a 'market' though it is indoors. This company focuses on local produce but offers many items in between the farm and the state next door. New Seasons offers wellness classes, tasting schedules, and cooking demos right in the store. Then there is the deli and this is no ordinary deli. Everything is made fresh daily with ingredients from where else, but from the store. They offer assortments of fine cheese, artisan breads, succulent meats, wild caught salmon... and the list goes on. Also, they offer an online shopping service where customers can purchase produce online to have it picked up in store or even dropped off at home.

Food Carts Portland

Food Carts Portland is entire blog that essentially guides you to find your next food cart craving. It has different categories ranging from pastries to Indian cuisines. They post reviews, menus, and conveniently, the locations as well. Its also a great place to hear the latest buzz on the newest carts. I noticed that even though there may only be a tiny table squeezed in between two chairs, they will always be occupied when its in front of a popular food cart. Think space and seating!

Demo Kitchen

for those who didnt get the chance to see it in person

GIS Maps

Here's one of the maps for disable people in syracuse area. There are a lot more at their website:
http://www.communitygeography.org/index.php/downloadable-maps/21-downloadable-maps#Housing

Where is my milk from?

http://whereismymilkfrom.com/

thought this was pretty interesting. you can plug in the number on the carton and find out where that carton of milk came from and more information about it.

Moving Kitchen

For the demo kitchen so participants could follow along.

Taste Your Food Before It Is Cooked With Next Generation Teaser

This is too amazing to not blog about!

"The Teaser is an innovative cookbook concept that has been designed to reduce food waste by allowing the user to taste a recipe before it is cooked. This ultra-portable digital device features a touchscreen display and a printing system that dispense edible flavor strip. The integrated ink-jet print technology features 18 flavored cartridges and dissolving strips that can easily provide the taste of a desired dish by mixing the ingredients. After connecting the touchscreen LCD with the device, browse through different recipes. When a recipe has been chosen, command the device to print a sample which can give the exact taste of the particular recipe. If you feel something is not ok, adjust the ingredients to meet your personal preference. When your desired flavor is achieved, follow the displayed guidelines to cook the food with confidence."

Designer: Calvin Chen

MERM

"This most modern minivan must come to the retailers of present days. These small vans are run by solar panels and so they emit no obnoxious gases and so these are very eco-friendly. It has a body that is easily changeable and the inside can be fitted with different detachable modules which can be used to store different items according to the changing need of the market. Various items like frozen deserts, hot snacks, greetings cards, magazines and souvenirs can be kept inside it, as the solar panel on the top of the van suffice for the electricity supply needed without any extra cost.

When MERM is in driving mode, all the inner space is fully used for storing goods. When it’s switched to retail booth mode, the shelf can be easily unfolded for display outside the car, making adequate space for the vendor to stand inside. This feature minimizes the size of the car and thus reduces its energy consumption. Also, the compact size enables the user to drive in narrow urban streets."

Designer : Zhang Zhongren

Bus Stop Market

+
From Tuvie

Creative marketing works well for bus stops because commuters often wait there for their next bus. This would be a great opportunity to make use of this well used, or well passed space. Commuters look for these places as a place to rest while they wait. What if these spaces were converted to market stands. It could be a place for a vendor, or even an interactive space for information sharing. Perhaps there is a large interface such as that of the Microsoft surface where visitors can interact and click and drag different things, perhaps find recipes that other visitors left, discover new foods, local events, or even find nutritional facts. Areas without market stands could have maps showing where the different stands are located.

Mobile Pods

train pod- trains move, so why not pick up vendors and produce along the way?


ice cream bicycle

Farm Fresh Mobile Market Flyer

Not the CNY Regional Market's MM, but at least we know the when/where for one of the MMs in the city. LET'S VISIT! FIELD TRIP!