Using less packaging is a simple idea but it is difficult to carry out this alternative way of shopping as many items already come packaged. Unpackaged, a London company has succeeded in doing so. Customers come in with containers, bags, bottles, old take out containers or whatever they find that are ready to fill and products are sold by weight. This eliminates the need for wasteful packaging and allows customers to purchase the amount they need.
It would be interesting to combine this way of purchasing things with the mobile market so customers would bring their own containers and bags each time they shopped.
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